Drivers cruising along the 405 freeway in Orange County saw a new look to Hyundai Motor America’s headquarters in Fountain Valley, Calif., this week. To promote its newly inked sponsorship deal with the NFL, Hyundai used projection mapping technology to display the Hyundai and NFL logos over a football field background on the west side of its headquarters. Hyundai’s headquarters faces a section of the 405 freeway that is one of the busiest in the state, with more than 377,000 vehicle trips daily, according to Caltrans.
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