In the ten years since the BrandZ™ report was first published in 2006, Toyota was crowned brand value leader in the automotive sector eight times.
BrandZ™ Top 100 Most Valuable Global Brands 2015 is the only study to combine measures of brand equity based on interviews with over two million consumers globally about thousands of global ‘consumer facing’ brands. According to BrandZ™, consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership.
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