Finally Tata Nano GenX has been launched to get expected market share and sales target in the Indian market today at a starting price of Rs. 1.99 lakh and with AMT (Easy Shift) version start at Rs. 2.69 lakh (ex-showroom Delhi). Tata is having many successful stories to improve product then re-launch it and make it successful but now time has changed. Market sentiments and market dynamics has changed along with customer taste. Tata is trying to change its product brand perception from cheap to city car. There was heavy promotion since its first launch but for GenX, there is much less promotion have been noticed.
The new GenX Nano comes with latest advanced technological features which strengthens its value proposition, making it the perfect city car.
Source: Autobei
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