Volvo Trucks’ marketing campaign The Live Test Series, including the well-known Epic Split film with Jean-Claude Van Damme, has received another Grand Prix at the “world cup of advertising” in Cannes. The campaign is rewarded for its long-term effectiveness.
"It feels fantastic to conclude the launch of our new product range with this award. The Live Test campaign proves it is possible to generate global impact even in a business-to-business environment like ours. This is a result of great teamwork, creative minds and a courage to do something new and different," says Lars Terling, Vice President Marketing and Communication Volvo Trucks.
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