Friday 24 April 2015

Eicher poised to challenge the position of Ashok Leyland

Riding on their successful joint venture with Volvo Group in India, Eicher has posted impressive growth in the domestic M&HCV market in the recent past on the back of vastly improved / upgraded models with the help of Volvo’s technological prowess. The JV has also invested significantly on exclusive engine plant & Bus Body plant to further enhance their capabilities. While Ashok Leyland growth has been stagnant for sometimes with only a handful of new launches which are far & few in a scenario where the market is gradually maturing towards high tech & high power products. The graph below illustrates the closing gap between the two brands in the domestic >3.5T GVW CV Industry

Source: Autobei

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