"OEMs should themselves force to place greater emphasis on developing right product portfolio & solution rather than focusing on just how to sale vehicles", writes Atul Singh Chandel.
India is a becoming hot destination for foreign CV manufacture and it’s a new challenge for Indian OEM how to keep their market share in everyday changing business scenario. The basic concept how to define correct product portfolio and how to keep update and competitive portfolio without any damage of brand image & also keep market share. Triad players have normally shown much lower growth rates than their counterparts in India. The definition of best product in India is best suitable product at competitive price.
All OEM’s need to understanding of what the Indian markets look like today and in which direction it could move and where OEM’s are headed. First step should understand the application of vehicle here, based on application define segments and visualize how it is changing with the time. At the same time, customers in Indian markets are becoming increasingly sensitive to the total cost of ownership (TCO), which simply means all the costs of an investment over its entire product lifecycle.
Source: Autobei
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