The initiative is an exercise in fact-finding and analysis that will take place in the last quarter of the Operations Strategy course included in the IESE MBA program. The students will have to defend their project in front of a panel of SEAT executives at the company’s headquarters in Martorell as part of their course requirements, and their scores will count towards obtaining their MBA degree.SEAT President Jürgen Stackmann underlined that “we are investing in cutting-edge R&D talent as the key to our future success. Our commitment to talented youth involves promoting a diversity of training programs, including this collaboration with IESE, which is one of the best business schools for executive training programs worldwide”.One of SEAT’s work proposals for the IESE students consists in evaluating the viability of using the existing sensors in the entire range of SEAT cars, as well as Volkswagen Group cars, as a data collection source, with customer consent, and making it available to public administrations to facilitate their work on Smart City initiatives. To this end, SEAT has established as the geographic focal point of study the city of Barcelona, as it is one of the world’s leading Smart Cities according to Juniper Research 2015.
Smart cities significantly increase the quality of life in urban areas. Using Big Data efficiently and intelligently in real time is a key aspect of Smart Cities, aimed at reducing, for example, energy consumption, pollution, noise, air quality or traffic flow by increasing the efficient use of available resources and infrastructure. The idea is to interact and obtain benefits arising from the connection between car-city data/city-car data in favor of mobility and building a more sustainable city.
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