Saturday, 4 April 2015

Automotive Business planning and Product life cycle

The optimal Business Model should be based for Business planning and product life cycle. At times it has been noticed that different teams work on all the three different issues, but often fails to put the facts together. Even the same has been experienced with top Automotive Blue chip companies both in OE and supplier side.
This is not a ‘one-time exercise’, but depends mostly on market dynamics and company strategy. There should be dynamic updates and revision of the strategies with precision. Some of the OEMs is having a long term goal, but initially looks to gain some market share and then product penetration.

Source: Autobei

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