Due to market demand, Bigger segment size, Profitability and purchase behavior, it was tradition to start sales in heavy segment. It was believed that only strategically customers (Big fleet owners) ready to buy new brand, pay more and on the other hand OEM thought that their product are fits better in heavy category in Indian market. This tradition has been changed when BharatBenz entered into Indian market, their product portfolio also having space for Medium Commercial Vehicle. Its major sale is coming from 9 and 12T segment. ACG has released Part 1 report in January 2012 on "BharatBenz- The Game Changer version 1.0" now we have released its second edition "BharatBenz Game Changer Analysis version 1.1- India" which is extension of report with BharatBenz Product Feedback and its current analysis with pricing strategy, product position, competitor analysis, Forecast and other important parameters. In Heavy truck segment, BharatBenz already became third largest Heavy Truck manufacturer in Q4 FY 2013-14 in India.
Source: Autobei
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