Wednesday, 22 April 2015

Lincoln Continental May shove Brand to relinquish MK nomenclature

When Lincoln unrolled the new Continental recently it not solely urged that Ford was serious concerning investment within the whole, however conjointly the actual fact that they referred to as it “Continental” urged that the luxurious whole could also be reconsidering its MK terminology.lincolnThe Continental and Navigator names have lots of name equity” and can be the sole models” to use ancient names –as declared by Lincoln President. The Continental is slated to exchange the MKS sedan, that was a part of the initial wave of MK vehicles, together with the MKZ, MKX, MKT and also the recently introduced MKC. The converted Continental is a lot of up-market, keep with the standard role the Continental compete within the highline brand’s line-up.

Source: Autobei

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