Friday, 3 April 2015

New product launch and product upgrade strategy is the key for Maruti Suzuki

In November 2014, Maruti Suzuki has shown positive sales growth in Cars, Multi Utility Vehicle and Vans.This trend expected to be continue with launch of Alto K10 and Ciaz. New product launch and product up gradation is the key strategy to keep it market leader position in passenger vehicle segment. Maruti is aligned with our latest article on "Automotive Business planning and Product life cycle". This approach is beneficial for all verticals of Automotive industry. Domestic sales grew slightly by 17% for Nov 2014 at 100,024 units against 85,509 units sold in November 2013. The exports for the month growth by 52% with 10,123 units against 6,630 units for November 2013.
Maruti Suzuki












Source: Autobei

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