When Luis Schweitzer and Yoshikazu Hanawa signed the alliance agreement between Renault and Nissan in Tokyo during 1999, hardly anyone had talked in favor of the alliance being a success. The alliance was based on cross-shareholding and mutual self-interest with an objective to maximize synergies without destroying each other's brand identity. Over a decade from then, they went on to beat every odds to become one of the most successful business model in automobile industry.
Source: Autobei
Source: Autobei
No comments:
Post a Comment