A full scale campaign of branding and promotion of Tata Motors' products is in wait for the mass markets. Among these products, the Tata Bolt's promotion in English has upscaled limits for the mass market. Also, promotion of Truck racing as an event of the mass market product is being done. But the most significant question is whether these promotional measures are resulting in a satisfactory ROI. Creating awareness and advertisements are normally worthy and bear fruits if the brand's name is unheard of or is not popular among some section of the population. But the fact remains that there is not one person in India who hasn’t heard the word Tata atleast once in his/her life.
Source: Autobei
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