NEW DELHI – Chevrolet has emerged as big number in mini car manufactures, surpassing 1 million sales worldwide of the Beat which is known as Spark in foreign markets. This demonstrates the growing acceptance of Chevrolet’s small car line up attracting more customers to the brand around the world.
“Chevrolet Beat, the most fuel-efficient and powerful diesel hatchback in India, has been appreciated for its technology and is increasingly acceptance by young buyers both in India and abroad,” said Arvind Saxena, President and Managing Director, General Motors India.
“Following its huge success in India, the Chevrolet Beat was subsequently launched in other parts of the world,” Saxena added.
The Beat was launched in India in late 2009. It has maintained to be India’s most efficient diesel hatchback with a mileage of 25.44 kmpl. Available in both petrol and diesel engines, it has sold more than 178,000 units in India itself.
Although it’s a small car, the Beat sports steering-mounted audio controls, height adjustable driver’s seat and an all new silver interior theme make it the best in segment car. The clear goal from the very start was to create a revolution in size and design despite the restrictions being a small car.
Today, the Chevrolet Beat is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. In the U.S. sales of the Beat are increased 10 percent year to date.
Speaking on the occasion, Alan Batey, Executive Vice President of Global Chevrolet mentioned, “Our small segment vehicles attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never owning a Chevy before.”
GM India recently started export of the car from its Talegaon manufacturing facility to Chile in South America. More export markets for the India-made Beat are under presently under consideration.
The Beat, along with the rest of the Chevrolet small car lineup, also attracts the young buyers to the brand. This year, sales of Chevrolet small cars have increased more than 9 percent for car buyers under the age of 35.
In 2014, the Beat was the only vehicle in the mini car segment to bag the IIHS Top Safety Pick designation. Lightweight, high-strength steels constitute 60 percent of Beat’s under body and 40 percent of its upper body. It also compromises in the roof bow and B-pillars.
Earlier this year, Chevrolet sold out its 3 millionth Cruze globally.
Source: Autobei
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