Monday 23 March 2015

Volkswagen’s Global Digitalization Strategy

The digital age is moving forward fast, effortless and surely. These strides forward are also aided by the Volkswagen group, focussing on areas of Communication too. It aims to set up a group dedicated only to Communication activities, entitled to it's initiative "Future Tracks". 
volkswagen car
Stephan Gruhsem, the head of the Group's Communication activities has rightly pointed out that the pace of social and technological innocations will only beome faster and Communication is a key factor in this move forward. He also equates digitalization with top speed solutions of even the toughest of challenges.
Even the Chairman of the Group Works Council of Volkswagen AG, Bernd Osterloh points out the importance of the digital technology penetrating and changing the world of their customers and employees alike and that the power that lies behind these technologies can only be harnessed through Communications.
Keeping the importance of fast solutions and Communications in mind, Michael Brendel will head the "Global Digitalization Strategy" section this April 1st.
Source: Autobei

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