The Milan Design Week 2015 showcased a new exciting addition to its exhibits by Lexus International's presentation, titled "Lexus- A journey of the senses" on the February 19th, 2015. The exhibit featured worldwide attention magnet, designer Philippe Nigro and world- renowned chef, Hajime Yoneda.
Lexus has always been one the brands that places a great emphasis on the senses, which can be seen in it's commitment to a more innovative, radical visual design and also, delivering performance that motivates. The exhibit runs from April 14th to 19th at Spazio Lexus – Torneria in Tortone, Milan and will offer a both life affirming experience and help to enliven,excite and awake the senses. Lexus hopes to ensure it's visitors a sensory experience they've never felt before.
In order to further enrich the sensory experience of the customers, a designer with eclectic experience in product and space design with the name Philippe Nigro was chosen. His work includes all the essential components required for the Lexus exhibit, like aestheitcs and function. Apart from the star studded designer. Lexus had also invited chef Hajime Yoneda who has recently escalated in his position to international recognition for his unique and original interpretation of gastronomic traditions. The collaboration between two unique, acclaimed creators promises to be a different experience.
In the same Milan Design week at the same venue. works by the 12 finalists of the Lexus Design Award 2015 will also be displayed.
Source: Autobei
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