Even between partly difficult market conditions, the market’s leading manufacturer of commercial vehicles managed to deliver 450,000 unit in just a time span of eleven months in 2014. Daimler expected to finish 2014 with positive sales growth nearly 500,000 units. Daimler Trucks also sold about 484,200 vehicles of the Mercedes-Benz, FUSO, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands.
Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG responsible for Daimler Trucks & Buses. Mentioned that “Our intense efforts in all regions are paying dividends. Despite many economic challenges in some key markets, we can look back on 12 successful months. With almost 500,000 trucks sold we are already coming very close to our target envisaged for 2015″.
In commercial vehicles segment, 2014 was dominated by developments that varied widely by locations. Weak economic prospects but also political uncertainties put a pressure on the market development in Latin America. In Europe, sales were affected by the lack of dynamic economic development in addition to the introduction of the new Euro VI emissions standards and the difficult political situation in Eastern Europe. The situation is quite opposite in North America and Japan: In these markets Daimler benefited from the strong overall local business environment for commercial vehicles.
“We scored points with our strong products. With a strong sales team and vehicles perfectly tailored to the particular customer needs we managed to increase our market positions in many key regions,” said Bernhard.
One major reason for the high market requirement for trucks from Daimler is the extremely competitive total cost of ownership (TCO) of the vehicles, which is the most important aspect for buyers of trucks as a capital good. Enhanced efficiency for the good of the customer is paramount in all regions, for all brands and for all vehicle models. This is especially true for the Actros certified to Euro VI standards in Europe, for the current NAFTA bestseller, the Freightliner Cascadia Evolution, and for the FUSO Super Great V in Japan. All three models are pioneers in terms of fuel efficiency.
About the prospects for the coming year Bernhard said:
“With our global presence, our technological leadership and our intelligent platform strategy we are well prepared to react swiftly and appropriately to unpredictability’s in the economic environment. That is why we at Daimler Trucks will continue to work steadily on further expanding our position as the world’s leading truck manufacturer in 2015”.
In India, five more models of the BharatBenz brand were launched over the course of the year. Sales in the first eleven months rose by 61 percent to 9,700 (previous year: 6,000) units. The new, attractive product range of the young BharatBenz brand is now sold out by a network of around 80 dealerships. The expansion of the sales network continues as planned. At the same time, the acceptance of the brand among Indian customers keeps growing: less than two years after the start of deliveries, BharatBenz has conquered third place in the market for heavy-duty trucks.
Source: Autobei
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