BMW Group expecting more sales in 2015.

BMW, MINI and Rolls-Royce confident of increased sales 15 new models will be launched for the expected growth. Detroit/Munich. Following a fourth consecutive record year of sales in 2014 achieved by BMW, the BMW Group is confident that 2015 will see further increment sales growth. The company sold out more than two million vehicles to customers last year with a total of 2,117,965 BMW, MINI and Rolls-Royce vehicles sold, more than ever before in the Group’s history (prev. yr. 1,963,798 / +7.9%). “With the launch of 15 new models planned for the year, we are confident that 2015 will see the momentum we’ve generated in the last years continue and that we will increase sales in all major sales regions, despite ongoing volatility in some markets”, commented Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW, at the Detroit Motor Show. “In Europe overall, sales should continue to recover, especially in those southern European markets which are starting from a fairly low level”, Robertson continued. “The market in the USA had a strong year in 2014 and we believe it will continue to grow. Asia is also set to deliver further sales increases.” Around 17,800 customers have purchased an innovative BMW I vehicle in 2014. Global deliveries of the BMW i3 total 16,052; nearly three-quarters of those sales occurred in the second half of the year, following the vehicle’s late-spring market launch in several major markets including the USA. The keys to a total of 1,741 BMW i8s have been handed over to customers since it went on sale in the summer. Rolls-Royce Motor Cars announced record sales results for a fifth consecutive year, with 4,063 units (prev. yr. 3,630 / +11.9%) sold globally during 2014, more than ever before in the brand’s 111 year history. Strong sales were reported worldwide, with double-digit increases in most regions. This exceptional growth means that deliveries have more than quadrupled since 2009. Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales, while the Phantom remains the company’s pinnacle product. BMW Motorrad has achieved a fourth successive sales record, selling 123,495 motorcycles and maxi-scooters in 2014, an increase of 7.2% (prev. yr. 115,215). In December, 7,032 vehicles were sold, 10.9% more than in the same month last year (6,343). Sales of BMW and MINI vehicles in Asia grew by 13.8% in 2014 with sales totalling 656,395 (prev. yr. 576,616). This level of sales growth was reflected in the December figures – deliveries in the last month of the year totalled 61,295 (prev. yr. 54,546 / +12.4%). The year saw sales in Mainland China grow by 16.7%, with a total of 455,979 BMW and MINI vehicles sold to customers (prev. yr. 390,713). Strong sales growth was also experienced in South Korea, where 46,400 customer deliveries were made, an increase of 17.3% on the previous year (39,558). Sales growth of 3.9% was recorded at year-end in the Americas (481,056 / prev. yr. 462,891). The USA was the region’s main growth driver in 2014, annual sales there were up 5.3% to total 395,850 (prev. yr. 375,782). Canada also saw positive growth of 1.2% (38,188 / prev. yr. 37,723) while sales in Mexico increased by 6.5% compared to the previous year (14,902 / prev. yr. 13,992). Double-digit growth was recorded in the Middle East region with a total of 30,148 BMW and MINI vehicles delivered in 2014, an increase of 22.6% compared to the previous year (24,596). December sales in the region were up 30.4% with a total of 2,511 vehicles delivered to customers in the last month of the year (prev. yr. 1,926).

Source: Autobei