Ford again secures the title of world’s most ethical company for 2015. With this it also became the only automobile company who secured this title for six consecutive years.
With the growing competition and changing market Scenario Company’ ethical aspects and trust plays a vital role in attracting customers. Researches shows that more than 53 percent of the new generation customers prefer knowing about the company’s business and reputation before doing any business with them. Ford well understands this changing pattern of customer behavior and its constant endeavor in keeping its business transparent brings it the glorious title.
This award is given after thorough assessment of company’s every dimension from products to services and ethics to corporate citizenship. Ethisphere institute relays on different parameters to give the World’s Most Ethical Company award, these parameters include ethics and compliance; corporate citizenship and responsibility; culture of ethics, governance and leadership; innovation; and reputation. Company’s means and ends both are important for its success and hence every bit of company’s action is involved in earning the trust of its customers that eventually leads to better performance and sales as well. This award also celebrates and honors the team works because such a success requires contributions of every individual from top to bottom.
Ethisphere institute
The Ethisphere Institute is the global leader in framing the standards for ethical business practices. It has international experts who analyses every business aspects and recognizes and honors the best with its World’s Most Ethical Company award every year.
Source: Autobei
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